Fashion : Streetwear Elements in Modern Football


Today in the modern world football, we can see a great development in the aspect of fashion and design showcased between the major sports brand. Football clubs are now starting to invest in merchandises production by collaborating with the international sportswear brands such as Adidas, Nike, Puma, New Balance, Umbro and Under Armour. These brands have managed to bust through into the international world of football by introducing their concept, style and sense of fashion into the official kits of the major football clubs. And these clubs such as Real Madrid, Barcelona, Manchester United and Paris Saint-Germaine posses a whole lot of international audiences and loyal fans who contributed to their merchandise sales amount.

Due to this, the brands have been competing and experimenting in a new approach of sports and performance design in order to produce the best designs for the clubs’ official kits each year. This season, in order to attract the vibe of the young football lovers, we can see that the football brands are now inclining towards the streetwear designs and style to be integrated with the concept of football. Here, we highlighted these new kits design of some major clubs that have infused streetwear elements into the appearance and concept of the club branding.

1.PSG X Nike Jordan

Paris Saint-Germaine football club has recently released a major collaboration with Nike Jordan that has blown the mind of the whole world. A classy monochromatic design featuring the fusion of Jordan logo into the PSG logo signalled the success of Jordan brand in their breakthrough in European football after conquering the NBA world. This collaboration also releases exclusive PSG X Jordan Home and Away kits in 2 colours to be worn only for the Champions Lague game. Take a look at these products!

2. New Balance for Liverpool

Since the inception of New Balance into the Liverpool Football Club, the club’s performance in the league has seen great development. With a list of world-class names in the squad and attractive offensive style of play, the Reds has attracted a lot of new fans to root for the club, especially in European competition when they ended runner-up in the Champions League last season.

This season, New Balance has certainly put a real effort in the new home kit of the Kops. We think it is one of the best Liverpool home kit ever produced!

New Balance for Liverpool 125 Years

Last year, Liverpool FC celebrated the 125 Years Anniversary of the club’s establishment. In conjunction with this celebration, New Balance as the official partner of Liverpool FC has released a pair of limited edition New Balance sneakers in red and white colourway and it is dope. A great way to attract the hardcore fans of the red into purchasing this limited edition sneaker.


3. Manchester United Pink Release

Pink and bold. Inspired by the pink newspaper pages in the past, Manchester United and Adidas have teamed up for a completely new look this season with a full on pink away jersey.  The limited edition Manchester United away kit features a pastel pink with black accents provide a rare look for the whole squad on the pitch.

4. Barcelona Streets in Third Kit

Barcelona Football Club new third kit is more than just pink. Inspired by city streets of Barcelona, an aerial view design of the iconic La Eixample District, famous for its diagonal streets and city blocks covers the chest and highlights the fact that the club connects with the local culture far outside of Camp Nou. The third kit completes a collection that includes the home kit with 10 stripes to honour each of the city’s districts and a volt yellow away kit that pays homage to the 2005-06 campaign when Ronaldinho won the Ballon d’Or.

5. Juventus Stripes

Cristiano Ronaldo’s move to this Italian Giant is one of the things to look forward to this season. Upgrade of this Juventus squad certainly goes along with a better kit design. Made by Adidas and once again featuring Jeep as principal sponsor, the Juventus 2018-2019 home jersey has much broader stripes than last year’s jersey. The new Juventus home shirt has an EQT-style collar, inspired by the classic Adidas range from the 1990s and features a single black centre stripe on the back.



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